Saturday 18 May 2024 | 22:55

Viktar Marcinovich: The idea of a paid content is an absolute utopia

22.11.2012  |  Society   |  Zmicier Kazlouski, EuroBelarus,  
Viktar Marcinovich: The idea of a paid content is an absolute utopia

Basing on the closure of the “Observer” newspaper and the investors’ search for the sports edition “Pressball” one cannot judge about the dying out of all the published media business in Belarus.

This opinion was shared to the EuroBelarus Information Service by an associate editor-in-chief of “BelGazeta” Viktar Marcinovich.

I think that “Pressball” inquiry is connected with the reconfiguration, a desire to find some extra-resources for more effective launch of an Internet project”, - said the interlocutor.

According to him, the reasons for the closure of newspapers in the West and in Belarus are nonetheless different. It can be traced by example of the Belgium edition Le Soir.

Le Soir newspaper was closed down not for the same reasons why the “Observer” newspaper was. Because in that case there is only objective crisis caused by the Internet. And there we have crisis of the advertising market, economic crisis in the country, there are paper costs that have risen dramatically. It appears that we have double crisis, - noted the well-known Belarusan journalist. – The fact that in this double crisis we continue extricating ourselves from it testifies to the fact that everyone who remains in the market make goods of high quality and goods that are in demand”.

Viktar Marcinovich believes that the published media are not under the threat of complete dying out, “they are just very strongly transformed under the influence of the electronic media”.

And this is what we witness now. I’m ceasing to understand why people nowadays should buy a daily paper and read news in the paper? News comes much quicker from the Internet”, - noted the interlocutor.

On the other hand, papers, as rather slow media, have more time to consult the experts on urgent issues in order to write a deeper text. “With a lapse of time analytical genres will become a prerogative of the paper, while news genre – a prerogative of the Internet. Since the majority of the citizens need quick information, they abandon the paper variant. But besides philistines, there also exists a big group of intelligent people, to whom Internet will not be enough. That is why now I wouldn’t raise an alarm”, - summoned the expert.

There is no doubt that it will be rather difficult for the traditional published media to adapt to the working conditions in the Internet, as there “other laws are working, up to the fact that the reader is socially different, he reacts in other way, he expects other communication channels”.

Though Viktar Marcinovich doesn’t see “explicit obstacles against the published media becoming the participants of the Internet section”.

In the journalist’s judgment, “Pressball”, for instance, has a wonderful chance to succeed in the online-format. “They have a wonderful website and quite big perspectives. That is why I hope that the difficulties with the investments our colleagues are facing is some temporary step they will remember with a smile in 10 years”, - said the interlocutor.

He believes that in the future it will be possible to earn money in the Internet with the free content only: “The idea of the paid content is an absolute utopia. Everyone seems to give it up. All editions that adhere to the paid subscription are gradually going downwards. And de facto the goal consists in securing the highest possible amount of clicks with the free content and by this attracting an advertiser”.

Nevertheless, nowadays the possibility to make money on information is seriously limited by the small market size of bynet. “At the moment advertisers are slightly confused. As they find themselves in the same extremely dynamically changing conditions as the market players do. We do not fully understand how everything is changing, all the more so the market”, - Viktar Marcinovich described the situation.

He believes that we need to wait for a year or two –until “the final market configuration on both circulation, and popularity, and niche as well as on everything else will emerge”.

“It is necessary to appear before the audience for any business. Obviously, now marketers together with the sociologists are calculating which channels are the best for appearing before the audience. I think that it won’t take long to wait. As with the big city billboards and ads on TV no one among the sane people actually watches, one cannot appear before the audience now”, - the journalist said. 

Other news section «Society»

What actually the State List of Historical and Cultural Values gives to Belarusan Heritage Sites?
What actually the State List of Historical and Cultural Values gives to Belarusan Heritage Sites?
The Belarus Committee of ICOMOS announces the collection of cases on the effectiveness of the State List of Historical and Cultural Values as a tool of the safeguarding the cultural monuments.
The right to heritage according to the standards of the Faro Convention: is it possible in Belarus?
The right to heritage according to the standards of the Faro Convention: is it possible in Belarus?
On March 27-28, the Belarus ICOMOS and the EuroBelarus held an online expert workshop on expanding opportunities for community participation in the governance of historical and cultural heritage.
“It is our big joint work”
“It is our big joint work”
It is impossible to change life in cities just in three years (the timeline of the “Agenda 50” campaign implementation). But changing the structure of relationships in local communities is possible.
The “Agenda 50” campaign was finalised by the Regional Development Forum
The “Agenda 50” campaign was finalised by the Regional Development Forum
The Forum was devoted not so much to the outputs as to the challenges and prospects after the creation and signing of local agendas.
Mikhail Matskevich: How to create a local agenda and make it a problem solving tool
Mikhail Matskevich: How to create a local agenda and make it a problem solving tool
To achieve changes, you need to be interested in them and stop pinning all hopes on the state.
“If a person cannot leave the apartment, he or she does not need an accessible Opera House”
“If a person cannot leave the apartment, he or she does not need an accessible Opera House”
In Stoubcy, they talked about universal design and conducted pilot monitoring of two urban sites accessibility.
Local agenda in Valożyn: mission accomplished
Local agenda in Valożyn: mission accomplished
"Specificity is different, but the priority is general." In Valożyn, a local strategy for the implementation of the Convention on the Rights of Persons with Disabilities was signed.
How Ščučyn was proceeding towards the solution of problems of people with disabilities
How Ščučyn was proceeding towards the solution of problems of people with disabilities
The campaign "Agenda 50" was summed up in Ščučyn, and a local action plan for the implementation of the Convention on the Rights of Persons with Disabilities was signed there.
A program to improve the quality of life of people with disabilities was designed in Stolin
A program to improve the quality of life of people with disabilities was designed in Stolin
The regional center has become the second city in Belarus where the local plan for the implementation of the principles of the UN Convention on the Rights of Persons with Disabilities was signed.
“Agenda 50” in Belarus: from strategies to implementation
“Agenda 50” in Belarus: from strategies to implementation
Representatives of the campaign “Agenda 50” from five pilot cities discussed achievements in creating local agendas for implementing the Convention on the Rights of Persons with Disabilities.
In Stoubcy, a local action plan for the implementation of the Convention was signed
In Stoubcy, a local action plan for the implementation of the Convention was signed
It is noteworthy that out of the five pilot cities, Stoubcy was the last to join the campaign “Agenda 50”, but the first one to complete the preparation of the local agenda.
The monitoring of accessibility was presented in Stolin
The monitoring of accessibility was presented in Stolin
On May 28, the city hosted a presentation of the results of the project "Equal to Equal" which was dedicated to monitoring the barrier-free environment in the city.
“They think if the legs don’t function, neither functions the head.”
“They think if the legs don’t function, neither functions the head.”
In Babruysk, wheelchair users are fighting discrimination.
The real work of the Convention depends on all interested communities and organizations
The real work of the Convention depends on all interested communities and organizations
What results has the campaign "Agenda 50" given, what helps to implement the Convention on the Rights of Persons with Disabilities in the regions?
The Convention is a fight against fears, barriers and stigmata
The Convention is a fight against fears, barriers and stigmata
Experts in Valožyn have determined that the quality of people’s life depends on their awareness.
The Convention should become a "living tool”, rather than remaining just an ordinary document
The Convention should become a "living tool”, rather than remaining just an ordinary document
On March 3, members of the campaign "Agenda 50" from different Belarusian cities met in Minsk. The campaign is aimed at the implementation of the Convention on the Rights of Persons with Disabilities.
The main thing is one’s personal motivation for full active life (PHOTOS)
The main thing is one’s personal motivation for full active life (PHOTOS)
There are being implemented three projects under the Convention on the Rights of Persons with Disabilities campaign in the city of Babruysk.
One man does not make a team, but united we are able to do a lot
One man does not make a team, but united we are able to do a lot
In Ščučyn, people with disabilities learned to be leaders and to advocate their interests.
Barrier-free environment – it is not a ramp, but a means of independence (PHOTOS)
Barrier-free environment – it is not a ramp, but a means of independence (PHOTOS)
In Stolin, social organizations and local authorities are implementing a project aimed at independent living of persons with disabilities, and creating local agenda for the district.
Polish experts: We say “equality” and you say “inclusion”
Polish experts: We say “equality” and you say “inclusion”
Will creation of local agendas be an effective tool in ensuring rights of persons with disabilities in Belarus, just as it was in Poland?
Gintautas Mažeikis: The relation of political field and arena in the framework of information war

In his report, philosopher Gintautas Mažeikis discusses several concepts that have been a part of the European social and philosophical thought for quite a time.

“It is our big joint work”

It is impossible to change life in cities just in three years (the timeline of the “Agenda 50” campaign implementation). But changing the structure of relationships in local communities is possible.

Shhh! Belarus Wants You to Think It’s Turning Over a New Leaf

Minsk’s muddled media clampdown could jeopardize warming of relations with the West.

Mikhail Matskevich: How to create a local agenda and make it a problem solving tool

To achieve changes, you need to be interested in them and stop pinning all hopes on the state.